Welcome to The Olive Oil Taproom

Welcome To The Olive Oil Taproom.

The Olive Oil Taproom is an Ultra Premium Extra Virgin Olive Oil & Aged Balsamic Vinegar #Free Tasting Room.   We educate about the wonderful health benefits of Ultra Premium Extra Virgin Olive Oil and Aged Balsamic Vinegar.  We explain how an olive oil should smell, taste and feel.  The white pepper sensation and grassiness is indicative of its Bio-phenol content (anti-oxidants) still being in the oil.

Our products are from different countries, such as, Chile, Italy, Spain, Australia, Greece, Peru, Tunisia-Africa, Portugal, and California, etc. Our products will change at every crush season (two times per year April & November) so you will have the freshest olive oils in the world. We have no carryover oils.  Once an oil is depleted, it won’t be back again until the next crush season.

We are not a huge Franchise. All of our stores are independently owned, therefore, we can make decisions with our customers’ input and carry their favorites and add new choices.

We provide a small selection of other fine products such as olive tapenades, pesto, pastas, dispensing cruets, dipping dishes, and many other gifts to match all budgets.

How are we different?

Our oils have more than the standard levels of Bio-phenol and oleic acids. Higher levels of each of these Anti-Oxidants and Anti-Inflammatories has been proven to help in lowering the incidence of certain breast cancers, coronary diseases, such as high cholesterol and recently found to contain oleocanthal.

In those studies, oleocanthal seemed to increase production of proteins and enzymes necessary to remove amyloid beta from the brain with regard to Alzheimer’s disease. https://pubs.acs.org/journal/acncdm.  The health benefits of a true Extra Virgin Olive Oil are absolutely amazing.

We have over 54+ Varieties of Ultra Premium Extra Virgin Olive Oils, Infused Flavors of Olive Oils and Barrel Aged (Modena, Italy PGI, 12 year) Balsamic Vinegar.

Did you know that a balsamic cannot be called “a balsamic” unless it has been aged for at least 12 yrs.  Our Traditional has been aged up to 18 yrs. The health benefits are such that no sugars or caramel coloring have been added. A true Balsamic can regulate blood sugar, reduce high blood pressure and improve the digestive process with pro-biotics.

You can sample and pair an Extra Virgin Olive Oil with an Aged Balsamic Vinegar to your taste and preference ( e.g. citrus, fruity, savoury, spicy). We provide Italian bread and Gluten Free for dipping and savoring the flavors.  We bottle your choices for you on the spot from our Stainless Steel Fusti tanks (hand crafted stainless steel tanks with no inside welds) crafted by Sansone from Italy. Therefore, no light or heat will penetrate your Ultra Premium Olive Oils and they will retain their health qualities as long as possible.

An olive oil should never be stored in clear glass or plastic containers.  The oil will go rancid far too quickly and lose its health benefits.

Where can you actually taste & sample for #FREE so many wonderful flavors (Tuscan, Basil, Garlic, Black Cherry, Honey Ginger, Cranberry Pear, etc. it is endless) before you purchase them? Here!!!!

UP_logo_lrg

Ultra Premium (UP) is a new category of olive oil that distinguishes the highest quality extra virgin olive oil in the world. The UP standard was created by Veronica Foods in response to the growing need to separate high quality extra virgin olive oils from what dominates the so called “gourmet” and “premium” olive oil markets, as well as, the broader category sold in mass markets the world over under thousands of brands and private labels.

The absurdly low standards created and fostered by numerous trade associations and government agencies responsible for policing them has only contributed to the confusion and misinformation. EU producers are actually given a perverse incentive in the form of government subsidies to keep their oils in storage until market conditions improve.

This practice clearly demonstrates the governmental complicity with retailers and bottlers to sacrifice quality for price. Lack of enforcement and testing by these trade associations and governmental agencies has led to a marketplace dominated by inferior oils and rife with adulteration. These practices by some of the world’s largest olive oil producers and bottlers have led to a steep decline in prices of extra virgin olive oil and are driving quality oil producers out of business.

The self serving overemphasis on “Where” extra virgin olive oil is produced continues to dominate perceptions at the expense of the far more significant “When, What, and How” the oil is made. The UP standard has as its principal barometers Chemistry and Freshness. These two underappreciated variables can be objectively measured, quantified, and certified. Since the highest quality #EVOO comes from high quality fruit coupled with high quality production processes, the UP standard encompasses strict requirements for both the end-product and the production process.

No matter how high the quality of fruit and production methods used, the best olive oils in the world are never as good as when they are fresh. There are no standards for shelf-life of #EVOO, and the current IOC “best buy” date is intentionally misleading and utilized at the whim of the retailer and bottler.

When a quality #EVOO is fresh, there is significantly more positive sensory attributes detectable by the palate. As any #EVOO ages, it naturally oxidizes losing positive sensory qualities as well as inheriting defects. Newly developed tests can objectively quantify the “Freshness” of an #EVOO at various stages in its lifecycle and are referred to as the “Fresh Pack” tests encompassing both the Diacylglycerol Content (DAGS) and Pyropheophytins (PPP).

The UP standard is reserved for the finest extra virgin olive oils in the world, as such, the UP grade exceeds all existing European, Italian, Spanish, Greek, North American, Californian, or any other standard for the grade known as extra virgin olive oil.

In order to qualify for the UP grade, the extra virgin olive oil must meet or exceed a comprehensive set of Production, Storage, Transportation, Testing, Chemistry, and Organoleptic requirements as set forth in the following document. Instead of placing an overemphasis on what is less important (Terroir) to the detriment of the most critical factors (Chemistry and Freshness), the UP program is intended to reward farmers for producing high quality oil.

The UP program is intended to promote Fair Trade practices and help create a demand for a higher quality product thereby increasing the value.

NEWS HOT OFF THE PRESS:

New Kosher Certifying Body

In the next several weeks, you will begin to see a new Kosher certification Displayed in the store.

Veronica Foods has chosen to work with  EarthKoshera company that was founded with the intention of supporting and assisting small to midsize natural food companies in obtaining  kosher certification in a down to earth manner. EarthKosher is committed to being the leading kosher certification agency in North America, for natural and organic food companies.  Veronica Foods Co. will continue to seek out and align itself with similar companies with a conscience!

We welcome you, your family and friends to try out our oils, enjoy the tastings, education, have a wonderful day together, and to go home eating wiser & healthier!!!

WE ARE NOW CERTIFIED NON-GMO:

GMOs, or “genetically modified organisms,” are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional crossbreeding. #NON-GMO #CERTIFIED

 

 

 

 

www.truthinoliveoil.com

Tom Mueller, Author/Investigative Journalist. The Olive Oil Taproom is listed on this site and WWW.OliveOilTimes.com as a reputable supplier of Ultra Premium Extra Virgin Olive Oil!  This article is full of great information for the serious olive oil consumer.

 

KOSHER CERTIFIED

NEWS HOT OFF THE PRESS:

New Kosher Certifying Body

In the next several weeks, you will begin to see a new Kosher certification Displayed in the store.

Veronica Foods has chosen to work with  EarthKoshera company that was founded with the intention of supporting and assisting small to midsize natural food companies in obtaining  kosher certification in a down to earth manner. EarthKosher is committed to being the leading kosher certification agency in North America, for natural and organic food companies.  Veronica Foods Co. will continue to seek out and align itself with similar companies with a conscience!

An Introduction to Olive Oil Tasting

By Alexandra Kicenik Devarenne Olive Oil Times Contributor | Reporting from Sonoma, California

An Introduction to Olive Oil Tasting | Olive Oil Times

Olive oil quality has been prominent in the news recently, with headlines telling us that our extra virgin olive oil might not really be extra virgin. A pall of suspicion has been cast over the kitchen cupboard; how are we to know if that pretty bottle of olive oil has been lying about its extra virgin status? What’s a consumer to do?

RELATED:

It is true that there is some serious hanky panky going on in the ranks of extra virgin olive oil. The issues of adulteration, mislabeling and regulation are all real, complex and very important. That does not mean, however, that there is no hope for olive oil consumers until all these big issues are resolved. On the contrary, by learning a little, consumers can benefit a lot.

The logical place for an olive oil education to start is with tasting. All the reading in the world isn’t going to mean a thing unless you can connect it to the sensory experience—the aroma and taste of olive oil. Professional olive oil tasters sip the oil straight from little blue glasses that look like votive candle-holders from your favorite café. Although ultimately we must remember that olive oil is an ingredient in food, tasting it straight does have the advantage of giving you a completely undisguised taste of the oil. Don’t be scared. A little sip of olive oil won’t hurt you—it’s actually very nice once you get used to the idea—and it will help you learn to recognize characteristics without the complication of other flavors.

The aromas of olive oil are a critical part of its flavor. The best way to appreciate them is to pour a little bit of olive oil (a tablespoon or two) into a small wineglass (or nifty little blue tasting glass if you have it). Cup the glass in one hand and cover it with the other to trap the aromas inside while you warm it up. Hold it, swirl it, warm it for a minute or two. Then stick your nose into the glass and take a good whiff of the aroma or “nose” of the olive oil. You may notice the smell of fresh-cut grass, cinnamon, tropical fruits or other aromas of ripe or green olive fruit. This is a good time to point out that the word “fruity” in olive oil can refer to vegetable notes, i.e. green olive fruit, as well as to ripe fruit notes. So think of artichokes, grass and herbs as “fruit” when you taste olive oils!

Now take a sip of the oil. Don’t be too wimpy about it; if you don’t get a decent amount you won’t appreciate all the qualities of the oil because it is only getting on the tip of your tongue. You ideally want to get the impressions of the entire mouth and tongue. Suck air through the oil to coax more aromas out of it, and then—this is important—close your mouth and breathe out through your nose. This “retronasal” perception will give you a whole bunch of other flavor notes. Retronasal perception is possible because your mouth connects to your nose in the back. Now swallow some, or all of the oil.

Pungency is a peppery sensation, detected in the throat, so swallowing some oil is important. Pungency is a positive characteristic of olive oil. It is a chemical irritation, like the hotness of chilies, and equally appealing once you get used to it. Once you start to get into that spicy kick, it is hard to imagine life without it. Pungency can be very mild—just the tiniest tingle—or it can be intense enough to make you cough. Olive oil aficionados will sometimes refer to a one, two, or look out, a three-cough oil.

The third of the three positive attributes of olive oil, in addition to fruity and pungent, is bitter. Bitterness, like pungency, is also an acquired taste. As anyone who has ever tasted an olive right off the tree can attest, bitter is a prominent taste in fresh olives. Curing olives for the table, in fact, has to start with a debittering process. Since olive oil is made from uncured olives, varying degrees of bitterness can be found; oil made from riper fruit will have little to no bitterness, oil made from greener fruit can be distinctly bitter. American taste horizons are broadening; we are exploring bitterness with foods like dark chocolate, bitter salad greens and now, robust olive oils.

The fruity characteristics you may notice in the mouth include nutty, buttery and other ripe flavors, and a fuller spectrum of green fruity notes. Another characteristic that is most pronounced in this retronasal perception, is rancidity—we will explore that when we look at the common defects of olive oil in another article. The traditional palate cleanser between olive oils, is water, plain or sparkling, and slices of Granny Smith apple.

Once you have tasted an olive oil plain, the next step is to taste it in combination with food. This is where olive oil comes to life, as one of the flavors in a dish. Wine presents a good analogy: a wine that is great with food might not be appropriate as an aperitif. Olive oil is the same: sometimes an olive oil that seems over-the-top pungent and bitter by itself or with bread, is perfection itself when used to top a hearty bean soup.

Pairing olive oils and foods is an entire discussion of its own, but for a great learning experience, try three different olive oils—one delicate, one medium, one robust—with a variety of items. Good choices are warm boiled potatoes, fresh mozzarella, ripe tomatoes, bread, warm cooked white beans, salad greens, seasonal cooked vegetables, grilled steak, poached or grilled chicken; pretty much whatever is for dinner! Cook things simply, without a lot of added seasonings, but be sure you have some sea salt on hand.

Now taste pieces of the same food dipped in each of the oils. Notice how the flavors interact. Is it a harmonious mix? A contrast? Does one flavor overwhelm the other, or do they balance well? This is a fun thing to do with a group of friends: you can taste together and compare impressions. Add a couple of wines —a red and a white—to complete the pairings, and you have yourself a dinner party!